PRR Project
Produção de e-book da obra “Marketing Relacional Online” de Jorge Figueiredo
Project sheet
Name
Produção de e-book da obra “Marketing Relacional Online” de Jorge FigueiredoTotal project amount
345,6 €Amount paid
207,36 €Non-refundable funding
345,6 €Loan funding
0 €Start date
25.09.2024Expected end date
31.12.2025Dimension
ResilienceComponent
CultureInvestment
Cultural networks and digital transitionOperation code
16/C04-i01/2024.P23297Summary
Produção de e-book da obra “Marketing Relacional Online” de Jorge FigueiredoO webmarketing, enquanto medium interativo, possibilita a difusão imediata de informação e, simultaneamente, o acompanhamento das reações do consumidor, permitindo que as empresas adaptem procedimentos e iniciativas em função das atitudes e comportamentos do seu público-alvo.Este é o guia essencial para relações potenciadas entre clientes e empresas na nova era digital. "Marketing Relacional Online" é o livro de que precisa para passar do Marketing tradicional ao webmarketing sem esforço.
Beneficiaries
Intermediate beneficiaries
Procurement
Beneficiaries representing public entities implement their project by signing one or more contracts with suppliers for goods or services through public procurement procedures.
To ensure and provide the utmost transparency in all these contracts, a list of the contracts that were signed under this project is available here, along with the information available on the Base.Gov platform. Please note that, according to the legislation in force at the time the contract was signed, some exceptions do not require the publication of the contracts signed on this platform, and, therefore, no information is available in such cases.
Geographic distribution
345,6 €
Total amount of the project
Percentage of the amount already paid for implementing projects
, 60 %,Where was the money spent
By county
1 county financed .
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Coimbra 345,6 € ,