PRR Project
Internacionalização Via E-Commerce
Project sheet
Name
Internacionalização Via E-CommerceTotal project amount
12,5 thousand €Amount paid
0 €Non-refundable funding
12,5 thousand €Loan funding
0 €Start date
01.11.2024Expected end date
30.09.2025Dimension
Digital TransitionComponent
Businesses 4.0Investment
Digital Transition for BusinessesOperation code
19/C16-i02/2024.P19979Summary
O Projeto pretende reforçar o Hotel Roma de meios para continuar a investir nos vários âmbitos de distribuição digital das suas unidades de Alojamento. Este projeto tem dois eixos fundamentais:- Investimento no website próprio e em todas as ferramentas que permitem aumentar a qualidade da análise de dados e de informação do mesmo-- Investimento em ferramentas que garantam presença em novos marketplaces e canais de distribuição novos que concorrem com agências e tour operadores incumbentesA distribuição de investimento nestas duas áreas garantem maior conversão comercial por via do nosso canal direto, e ao mesmo tempo posicionar a unidade em meios digitais que têm muita visibilidade em mercados emissores internacionais para Portugal. A concorrência de meios de distribuição de tarifas de quartos e de serviços de hotelaria permite por um lado ter um "billboard" effect que resulta numa presença mais expressiva em vários meios de reserva, mas também aumentar a visibilidade da Marca Hotel Roma.Os objetivos incluem a melhoria de todo o marketing de conteúdos, gestão de social media, SEO / SEM, ao mesmo tempo que se optimizam ferramentas de Mobile Marketing e Business Intelligence. No Plano estão cobertas várias áreas de intervenção cujo investimento recorrente anual está orçamentado.
Beneficiaries
The two types are::
- Direct Beneficiaries are those whose funding and projects to implement are part of the Recovery and Resilience Plan that has been negotiated and approved by the European Union;
- Final Beneficiaries are those whose funding and projects to implement are approved following a selection process through Calls for Applications.
Call for applications
As part of the Call for Applications, submissions are requested to select the projects and final beneficiaries to whom funding will be awarded. Specific selection criteria are defined for each call, which must be reflected in the applications submitted and assessed.
The project is appraised on the basis of its compliance with the selection criteria laid down in the calls for applications, and a final score may be awarded, where applicable.
Final evaluation score
The components for calculating the assessment score can be found in the selection criteria document mentioned below.
Selection criteria
Beneficiaries
Intermediate beneficiaries
Procurement
Beneficiaries representing public entities implement their project by signing one or more contracts with suppliers for goods or services through public procurement procedures.
To ensure and provide the utmost transparency in all these contracts, a list of the contracts that were signed under this project is available here, along with the information available on the Base.Gov platform. Please note that, according to the legislation in force at the time the contract was signed, some exceptions do not require the publication of the contracts signed on this platform, and, therefore, no information is available in such cases.
Geographic distribution
12,5 thousand €
Total amount of the project
Where was the money spent
By county
1 county financed .
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Lisboa 12,5 thousand € ,